About Us

mission
statement

Our mission statement says it all:

We want to…
• Delight our customers in every respect.
• Develop and fairly reward our staff and suppliers.
• Deliver a safe product in harmony with the environment.

Wilson’s Country is the leading potato brand in Ireland. Our commitment to innovation and marketing has positioned us as one of the leaders in the industry, supplying retailers, foodservice  and food manufacturers with own label and branded prepack, peeled and convenience potatoes.

Potatoes are our passion… Since Angus Wilson started the business from the family farm in the 1980’s we have grown from strength to strength. We now employ over 70 staff who work from our 6 acre site in County Armagh. We are one of the premier potato packers and processors in Ireland. We hold key accounts with many of the leading food retailers in the country. Not only do we supply a branded Wilson’s Country and You Say Potato range we also offer various own label ranges, exemplifying the trust placed in the company.

Investment in our premises, our staff and our growers ensures that we offer a quality product and excellent service

We strive to make people inspired by potatoes…the poor potato can get a bit of a bad press so that is why we are constantly innovating. We challenge ourselves by evolving our variety portfolio, our packaging, our range and our production processes. We want you to realize how exciting potatoes actually are!

By their nature, potatoes are seasonal, meaning we can handle up to 30 different varieties of potatoes in one year. This equates to about 3.5 million individual potatoes per week…now that’s a lot of potatoes! Dealing with such a vast number of spuds means we truly are passionate about potatoes.

Wilson’s Country Limited has received Invest NI grants for Research and Development supporting company innovation in services, products and processes, part financed by the Investment for Growth and Jobs Programme for Northern Ireland 2014-2020 and co-financed by the European Regional Development Fund.

RD1215396 – Manufacturing cooked dressed potato products.

RD0816563 – A collaboration with Queens University Belfast, this project seeks to use a wide range of available analytical techniques to investigate nutritional parameters and eating quality of raw and cooked potatoes.